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What Physics Can Teach Us About Marketing – A TED Talk

I have recently started watching TED talks again – they are such an inspiration and you can learn so much from some incredible people. I stumbled upon this talk by Dan Cobley on the relationship...

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It’s My Birthday!

Well it isn’t actually my birthday until next Monday, however I wanted to share with you why Birthdays and Marketing go so well together. This month I have received offers for discounted ice cream...

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Social Media isn’t for everyone!

Social Media:  The means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks....

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Using digital media to have an affair online, or My Favourite Marketing...

Being in the industry I am in, I get to read a lot of what others in the industry are doing – if you aren’t doing this in your industry… you should be! Every now and then I come across a gem, and I...

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Marketing Tip #3 – Go Mobile

More and more people are viewing your website on their mobile devices – and as I’m sure you know it is very frustrating to try and navigate a website on your phone, that isn’t mobile optimised. In...

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Twitter is not a broadcast medium

I’m sure you’ve read that quote, “We have two ears and one mouth, so we should listen more than we speak.” Now the problem is that as marketers we get so caught up in trying to tell people how amazing...

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Welcome to 2014!

I hope you had a wonderful Christmas and New Years, and hopefully you had a nice break like I did, however it is time to get back into the swing of things. January is the perfect time to sit down and...

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What Social Media outlets should you be using?

I had coffee with a magazine editor the other day and we had a fascinating conversation all things PR and general marketing. Until she mentioned that she was about to do a course on Pinterest, now I’ve...

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What’s your plan for 2014?

How long did you spend planning your last holiday? Your wedding? Or planning for a big party or fancy dinner? I’m guessing there was at least some level of planning involved, and for major commitments...

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Not sure what to do with your SEO?

The Masters at Google released a one page document with some fantastic tips on how you can make the most out of your website. SEO is one of the most difficult areas to master, which is why most people...

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What you can learn from your local supermarket

Just today I went to the shops, (super exciting I know, but stay with me, I have a point, I promise!) I had a very specific list of the few items I needed to finish dinner that night. Now I know that I...

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The Power of a Blog

Content is key, and this is especially true given the way that Google has taken to ranking websites recently. Quality content is vital to the success of your website,and can help to drive traffic....

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Marketing Tip: Google Alerts

How would you like an email delivered straight to your inbox every time your competition does something? Or anytime someone mentions you on the internet? Well you can, and it is very easy to set up!...

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5 Best Marketing Strategies for Personal Trainers

The other day my PT asked me for some marketing advice, and I thought I’d share with you what I told him! Now every personal trainer has different goals and ambitions, some are just using it to earn...

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Hashtag: A history and its uses

The hashtag has come a long way, it is used a symbol to replace the word number ie. #1, and to differentiate a sharp note from a normal note. It has been used in coding or as a button on your phone...

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Have you met Frank?

Every now and then a brand comes along that proves marketing theory right. One of these brands is Frank… if you haven’t met Frank you need to. Frank is the sweet, sexy, kind, confident man missing from...

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The Power of Facebook

Facebook is a powerful marketing tool – but possibly not for the reasons you think. A lot of people love Facebook because it is free marketing… however, it really isn’t, and to get the most out of...

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The Best Marketing Tips of 2014

We are almost a third of the way through 2014. It still amazes me how fast a year can go by, and highlights just how vital planning is. The things I have written down plans for have been done… the...

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The Forgotten P’s: Product

Day 1 of nearly any good marketing course or class and they will tell you about the Four P’s. Product Promotion Place Price So many of us get caught up in the fun, promotion side of marketing that we...

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The Forgotten P’s: Place

The environment in which we sell our product or service is often a forgotten one in terms of our marketing. However, it is an essential aspect that we mustn’t forget. One thing we seem to forget in the...

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